Big Event Coming Up?
Big Events are Big Ticket items. They cost a lot so they must be there for a reason. There are multiple reasons for putting people on a stage and preparing that stage for them. The preparation of the stage is complex and has many moving parts – but these are predictable and fixable. And you wouldn’t be in charge of a big event if you didn’t know what you were doing. The wild cards are the speakers: will they perform on your stage as they need to?
Nervous or Novice Speakers
It’s great to have colleagues speak on stage for internal or client events. But they probably would love some support.
Speakers Under Pressure
Even experienced speakers can be unsettled when things get tough representing the brand – offer them help.
Looking for a Speaker?
Need an inspiring speaker? Or a speaker who can excite your audience about storytelling or resilience?
Big events are expensive and need to do their job.
No business puts on a big event for no reason. Every big event has to work. There are so many moving parts in organising a big event and creating the stage: the location, venue and catering; transport and logistics; the programme; the audience; the message and the theme.
But the people on the stage, the attractions are the risk factors: the speakers. Internal speakers have to take time out of their diary to prepare for the big day. They have to prepare the content of their speeches and rehearse them. But, we all know that the day job often feels more urgent and more important and this vital preparation is often left until the last minute. While understandable this risks sabotaging the whole event.
External speakers have to live up to their hype. Every event organiser breathes a sigh of relief twice when organising a big event: when an external speaker arrives and when they perform well.
Whether your speakers are internal or external, novice or experienced, you need to be reassured and confident that they will perform on the stage that you are setting up. Most speakers welcome support before a big event.
Do you want a successful big event? Help your speakers be amazing on your stage.
How StoryPower® can de-risk your big event:
- In advance 1-2-1 or Group SpeakerCoaching sessions;
- Storytelling and speechwriting assistance;
- On the day 1-2-1 or Group SpeakerCoaching sessions to reassure and calm anxious speakers;
- Supply of vetted and coached external speakers.
If you are going to put people on stage at a big – and expensive – event, you should make sure you get value for money. Help your people become better storytellers.
- The pressure of going on stage in front of peers and bosses combines with the fear of peaking in public. This terrifying mix can cripple your speakers, particularly your younger speakers who you want to showcase. Get them some reassuring expert help.
- In these volatile times, senior execs are under more pressure than ever to deliver.
- Everyone knows that Stories Engage Emotionally: Stories trigger emotions. People buy emotionally – whatever they claim. But poor, unrehearsed or hesitant delivery can undermine the purpose and destroy the power of the messages and stories your people need to tell.
- Stories Demonstrate Future Value and give hope for a better tomorrow with your business (for the engagement and retention of your team) and its products and services (converting and retaining clients or customers). Stories allow you to illustrate how your product or service can solve their problem or meet their need and make their lives better.
- Stories Make Complex Information Digestible: Stories simplify complex information, making it easier for your audience to understand and remember – and retell!
- Stories Create and Build a Human Connection: Stories humanize you and help build a personal connection with your audience. People are more likely to buy from people they feel they can relate to.
- Stories Set You Apart: There is a lot of noise out there at the moment. Amongst that noise, a good story is retellable and helps you stand out.
- Storytelling makes you more compelling, memorable, and persuasive.
The best salespeople and leaders are great storytellers. Storytelling is the premise of every sale: sales = no company. You have to help every employee and leader become a salesperson and storyteller.
Every leader needs to be a calm and reassuring communicator and storyteller for their team and the clients.
“Peter. I wanted to say thank you for coming and speaking to us yesterday.I felt it was by far the most useful and relevant talk we have ever had!”
– William B – Accenture
Stories and Sales is everything.
Everyone should be selling
Your sales team should be efficient, productive and efficient; always hungry for more and killing it every month. But everyone on the payroll depends on the success of the company. Everyone on the payroll has interactions with people, both at work and at home. Those stories told or implied create a noise around the company. Good stories make that a good noise.