Big Event Coming Up?
Big Events are Big Ticket items. They cost a lot so they must be there for a reason. There are multiple reasons for putting people on a stage and preparing that stage for them. The preparation of the stage is complex and has many moving parts - but these are predictable and fixable. And you wouldn't be in charge of a big event if you didn't know what you were doing. The wild cards are the speakers: will they perform on your stage as they need to?
Nervous or Novice Speakers
It's great to have colleagues speak on stage for internal or client events. But they probably would love some support.
Speakers Under Pressure
Even experienced speakers can be unsettled when things get tough representing the brand - offer them help.
Looking for a Speaker?
Need an inspiring speaker? Or a speaker who can excite your audience about storytelling or resilience?
Big events are expensive and need to do their job.
No business puts on a big event for no reason. Every big event has to work. There are so many moving parts in organising a big event and creating the stage: the location, venue and catering; transport and logistics; the programme; the audience; the message and the theme.
But the people on the stage, the attractions are the risk factors: the speakers. Internal speakers have to take time out of their diary to prepare for the big day. They have to prepare the content of their speeches and rehearse them. But, we all know that the day job often feels more urgent and more important and this vital preparation is often left until the last minute. While understandable this risks sabotaging the whole event.
External speakers have to live up to their hype. Every event organiser breathes a sigh of relief twice when organising a big event: when an external speaker arrives and when they perform well.
Whether your speakers are internal or external, novice or experienced, you need to be reassured and confident that they will perform on the stage that you are setting up. Most speakers welcome support before a big event.
Do you want a successful big event? Help your speakers be amazing on your stage.
How StoryPower® can de-risk your big event:
- In advance 1-2-1 or Group SpeakerCoaching sessions;
- Storytelling and speechwriting assistance;
- On the day 1-2-1 or Group SpeakerCoaching sessions to reassure and calm anxious speakers;
- Supply of vetted and coached external speakers.
6 Reasons why Business Storytelling is Important for Sales Pitches and Business Development
- Stories Engage Emotionally: Stories trigger emotions. People buy emotionally - whatever they claim. Emotionally engaged customers are more likely to remember and act on your pitch.
- Stories Demonstrate Future Value: Stories allow you to illustrate how your product or service can solve their problem or meet their need and make their lives better.
- Stories Make Information Digestible: Stories simplify complex information, making it easier for your audience to understand and remember.
- Stories Create a Human Connection: Stories humanize your pitch and help build a personal connection with your audience. People are more likely to buy from people they have a connection with.
- Stories Set You Apart: Amongst all the noise, a good story is retellable and can make you stand out from your competitors.
- Storytelling makes your sales pitch more compelling, memorable, and persuasive.
The best salespeople are great storytellers. Storytelling is the premise of every sale. No sales equals no company. Why not help turn every employee into a salesperson and grow your pipeline?
"I wanted to say thank you for coming and speaking to us yesterday.
I felt it was by far the most useful and relevant talk we had!"
– William B - Accenture
BD is everything. Everyone should be selling
Your BD team should be efficient, productive and efficient. They should always be hungry for more and should be killing it every month. Consistency counts. But everyone on the payroll depends on the success of the company. Everyone on the payroll has interactions with people, both at work and at home. These interactions and the stories that are told or implied create a noise around the company. Wouldn't it be good if that noise attracted people to buy or recommend your products or services?