Sales equals Storytelling
If you can't tell a story, you can't sell. Sales is all about painting the picture of tomorrow... what their life could be like, if... But sales shouldn't be limited to the sales department... everyone who relies on the company's success should be telling stories that earn more sales.
Trigger Buying Emotions
Whether you want a Purchase Order or a Credit Card, you first need to trigger action. The exchange of money for a product or service is an emotional act. Trigger it.
Differentiate Your Brand
Improve your sales, grow your margins, protect your business and your future. Beat your competition by telling better stories to more people.
Remembered & Recommended
Recommended and repeat business are the best types of business. For that you need a great product or service, a superior experience and a compelling story.
Features and Characteristics Don't Sell Anything
People buy emotionally but justify their choices logically. Whatever people say. Even those leading global businesses and those who hide behind Excel sheets and data rooms. Data isn't the driver, it's the alibi.
The two most powerful emotions in sales - fear and greed. Or pleasure and pain. We all want things that are good for us or that will make our life better and we don’t want things that will give us pain. We all buy goods and services that we believe will make our lives better - more fun, more safe, more stylish, more cool, more exciting, more loved, more attractive, more successful, more happy, more profitable.
Storytelling triggers those emotions. Successful businesses help people get what or where they want.
Tell them the story of what their life could be like.
Do you want better numbers, more sales? To boost your business development, grow your pipeline, and increase your conversion ratios, hit-rates and pitch-win ratios? Tell great stories.
How StoryPower® can improve your pipeline and turnover:
- 1-2-1 and Group Storytelling and SpeakerCoaching sessions for live sales pitches;
- Pitch Coaching and rehearsals for your big targets
- ongoing pipeline-boosting storytelling work with your people;
- proactive small group workshops on storytelling, presentations and pitches with interactive exercises and real life bespoke case studies, group projects and presentations, plus personal and immediately useable feedback;
- supporting webinars;
- ongoing pipeline-boosting storytelling work with your people - group and 1-2-1 coaching.
6 Reasons why Business Storytelling is Important for Sales Pitches and Business Development
- Stories Engage Emotionally: Stories trigger emotions. People buy emotionally - whatever they claim. Emotionally engaged customers are more likely to remember and act on your pitch.
- Stories Demonstrate Future Value: Stories allow you to illustrate how your product or service can solve their problem or meet their need and make their lives better.
- Stories Make Information Digestible: Stories simplify complex information, making it easier for your audience to understand and remember.
- Stories Create a Human Connection: Stories humanize your pitch and help build a personal connection with your audience. People are more likely to buy from people they have a connection with.
- Stories Set You Apart: Amongst all the noise, a good story is retellable and can make you stand out from your competitors.
- Storytelling makes your sales pitch more compelling, memorable, and persuasive.
The best salespeople are great storytellers. Storytelling is the premise of every sale. No sales equals no company. Why not help turn every employee into a salesperson and grow your pipeline?
"Marketing is no longer about the stuff you make but about the stories you tell."
– Seth Godin, author, entrepreneur
BD is everything. Everyone should be selling
Your BD team should be efficient, productive and efficient. They should always be hungry for more and should be killing it every month. Consistency counts. But everyone on the payroll depends on the success of the company. Everyone on the payroll has interactions with people, both at work and at home. These interactions and the stories that are told or implied create a noise around the company. Wouldn't it be good if that noise attracted people to buy or recommend your products or services?